jevelry collection


Filed under Blog by Susan Scarlett on Thursday, January 27th, 2011

You may notice a slight change in Indigo Star Jewelry’s CRYSTALLIZED hang tags that let buyers know our jewelry is made with genuine SWAROVSKI Crystal. In keeping with the founding Swarovski principle to “constantly improve on what is good”, the company’s crystal components brand has been optimized. CRYSTALLIZED™ – Swarovski Elements has become SWAROVSKI ELEMENTS, placing much more emphasis on the core Swarovski brand. The positioning of SWAROVSKI ELEMENTS as the premium brand in both cut crystal and lifestyle ensures an unmatched international reputation. There will be no re-launch – the visual identity of SWAROVSKI ELEMENTS follows the well-established standards of CRYSTALLIZED™, paving the way for a smooth transition to the new brand. The “MADE WITH SWAROVSKI ELEMENTS” label serves as a guarantee of quality, authenticity and integrity on design pieces created with crystal.
Apart from that, you can still expect only the finest world-class crystals in all of our handmade Indigo Star jewelry pieces!

Change in Swarovski handmade crystal jewellery tags

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