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New Swarovski Innovations are here!

Filed under Blog, Jewelry by Susan Scarlett on Friday, March 1st, 2013

Check out the new Swarovski items:


Diamond Cuts and Shapes

Diamonds come in a wide spectrum of shapes and cuts, and the terms “cut” and “shape” are often used interchangeably. A diamond’s shape can depend on how it was mined and certain shapes accent the natural radiance and brilliance better than others, depending on the stone. A diamond’s cut can vary within each categorical shape as well. For example, a round shaped diamond can be a cushion, radiant or brilliant cut. The cut pertains to the faceting of the diamond to either bring out its natural qualities or play down its flaws.

Round Cut Diamond

The round cut diamond is the most popular diamond shape accounting for almost 80% of all diamonds on the market. The structure and shape is superior to fancy shapes because it maximizes the reflective angles of light, increasing brightness and brilliance over any other cut viewed under similar conditions.

Princess Cut Diamond

The most popular shape for fancy diamonds, the princess cut has become a favorite for engagement rings. The brilliance and forgiving cut are highly desirable for most budgets and flexible enough to accommodate a large variety of ring styles.

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